Okay, now I’m asking about newsletters, the kind that land in your inbox on a regular basis, maybe monthly. You know the sort - usually a Yahoo group you subscribe to. Your comments on the Great Bookmark Debate and the Care and Feeding of Books were incredibly helpful, so I thought I’d ask for your opinion again.
Lots of writers have newsletters, me included. They vary enormously, in content, in intent and in regularity. Mine’s here. If you’re curious but don’t want to commit, by all means subscribe, have a look and then unsubscribe. I’ll understand. Just ignore the pathetic farewell message. It’s designed to make you feel guilty. heh heh
All I know is that it takes a lot of time and energy for me to put my newsletter together, time I carve out from my other writing obligations, my family and my day job. Don’t get me wrong, I purely love doing it, but sometimes I wonder if it’s worth the hours I put in. Mine is announcement only, so it’s not a discussion loop in any sense, but I really do think of my newsletter readers as a kind of extended family. They’re very special to me.
So first - do you actually read the things? Perhaps you skim. ‘Fess up!
If you do read, beginning to end, what is it that gets you in? What makes you smile with anticipation when you see an author’s newsletter in your inbox?
Conversely, what turns you off? What doesn’t work? Hoo boy, I really want to know about this one!
Here’s a list of features to get you started. What works for you? Anything else you’d like to suggest? What sort of tone do you like?
- Sneak previews of upcoming books, excerpts
- Contests
- Freebies - like stories, or podcasts, or giveaways
- Personal info (but not too personal) about the author, some insight into their life/personality
- Photos of the author/family/holidays
- Photos of gorgeous men
- Book or movie reviews
- Articles and info about how to write/get published
- Exclusive rewards - eg special stories, pictures
- Being the first to know
- Regular features - eg a story, or a FAQ spot.
- Reviews of the author’s books
Would you prefer?
- A regular newsletter, say monthly
- A newsletter more like an occasional update, when there’s something important to say
- A blog, no newsletter
When I launched my newsletter, it was months ahead of the release date for my first book, GIFT OF THE GODDESS. I didn’t have anything to offer readers except entertainment. I certainly couldn’t afford to be handing out too many contest prizes. (I still can’t.) So I started a very silly, very sexy story.
Every month, I write a chapter of that ongoing story. The current one is called Rackety Kate and the Pirates. I’ve already finished The Amorous Adventures of Alice. Alice turned out to be the size of a decent novella, 30,000 words. Those are words I could have sold to a publisher, but I didn’t. I gave them away. Kate is meandering along the same way.
I try to make the story interactive by involving readers, asking them to vote on what happens next, or getting them to suggest a plot twist or a name for something. I leave every chapter dangling, like the Perils of Pauline. I don’t just write the thing off the cuff -I try to be funny, I try to be erotic. It takes time and concentration, not easy when I’m on a deadline.
I’ve also written an Epilogue for STRONGMAN, in which Griff turns the tables on Fort and thereby achieves his heart’s desire. I’m going to offer it exclusively to my newsgroup, a reward for loyalty and an inducement for new folk to sign up. Of course, they could bail out straight after they’ve read, but I have to gamble they’ll be entertained enough to stay.
Lora Leigh has over 60,000 people in her newsgroup. I think I have a way to go!
So, what do you think of author newsletters? Hmm? Am I wasting my time?
Not much time left! One lucky commenter in June will win an autographed copy of A Red Hot New Year, four sizzling stories to ring in the New Year, including my contribution, Coming on Strong!
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